GM is getting into the grocery game with BrightDrop eCart for online ordering

GM is getting into the grocery game with BrightDrop eCart for online ordering

BrightDrop, a subsidiary of GM that works on electric utility vehicles, unveiled the Trace Grocery, a temperature-controlled grocery cart designed to help customers with online orders. The car manufacturer has worked with America’s largest chain of grocery stores, Kroger, in the design of the cart.

Built on the BrightDrop Trace platform, which was originally intended for last-mile deliveries, Trace Grocery is an eCart that can help grocery store employees move up to 159kg of food easily thanks to propulsion assistance technology.

Not only does the eCart help move the groceries, it ensures they don’t get away thanks to auto braking, which helps keep the cart at a steady speed of 5 km/h regardless of the incline.

Also read: Kroger and Nuro launch an autonomous grocery delivery service

The Trace shop has nine rooms for food and each can be temperature controlled to ensure the ice cream stays frozen, without damaging your greens. It is also weather resistant so it can be used outdoors.

That will be especially useful, as BrightDrop envisions the Trace store being filled by grocery store employees, then placed curbside to wait for a customer to pick up their groceries. This means that customers can pick up their groceries when it suits them best.

Prior to unveiling eCart, BrightDrop worked with Kroger and completed a pilot program in Lexington and Versailles, Kentucky. The program was successful enough that the merchant is now BrightDrop’s first customer and will receive production units later this year.

“COVID has driven a dramatic increase in online grocery shopping, and fulfilling these orders profitably has become a major challenge for retailers of all sizes. With Trace Grocery, we saw an opportunity to help companies like Kroger tackle these challenges head on, ” said BrightDrop’s President and CEO Travis Katz. “As online commerce continues to grow, BrightDrop is committed to developing innovative solutions to help our customers keep pace. Trace Grocery is a perfect example of this.”

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